Funny isn’t it, how despite our tech-invaded world, so many of us still prefer an old-school analogue watch over yet another screen clamped to our wrist. Or maybe not so funny. I’ve noticed that my younger digital native friends are getting fatigued by screen time and craving the simplicity of cash, books and classic timepieces.
Of course, most of us want both. That’s definitely the case for my generation, who grew up with analogue, but for the past ten years has had a foot in both camps. I love my tech devices but I’m equally cynical about them and appreciate that time passes more leisurely when I’m not reacting to endless notifications.
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.
There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)