Well this is awkward. After a lifetime a year in relative isolation during which my longest journey away from home has been the decidedly unexotic Hastings pier, I find myself craving tropical coconut-laced smells.
That’s maybe not so surprising though. As with the power of touch and what’s known as ‘skin hunger’, the pandemic has not only literally stolen the sense of smell from some unlucky individuals, it has also heightened the link between scent and nostalgia.
“Fragrance can control your mood,” says perfumer and founder of her eponymous brand, Maya Njie. “If you’re feeling low and you need a boost, put fragrance on and it will elevate you.” (more…)
This has to be one of the most genius post-Covid launches I’ve seen.
Byredo’s Ben Gorham has teamed up with IKEA to produce a line of scented candles in rustic-chic ceramic holders, which will sell for as little as £5. If there’s one thing we cherish now, it’s things that make our homes feel secure and comforting. Candles were one of the unsurprising successes of lockdown, with Perfumer H reporting an uptick of its hand-poured cult candles at the height of the pandemic and start-ups like Good Candles popping up out of nowhere. (more…)
Much excitement about the incoming Byredo make-up line. Famous for its much-copied candles and perfumes – the name comes from ‘By Redolence’ – the brand followed with luxury leather goods and accessories.
What makes the Byredo beauty line stand out from other make-up lines is its unapologetic creativity. It’s not pegged as just another millennial make-up line and in fact it has some pretty radical ideas. This all becomes clear when you realise that Isamaya Ffrench is the make-up artist and ‘collaborator’ on board to shape the product. (more…)