Byredo

Highsnobiety’s Gatezero airport fashion store concept launches in Copenhagen



Gatezero CPH Copenhagen - airport fashion

“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety (more…)



Highsnobiety just opened its concept store – in an airport



Highsnobiety Gatezero Zurich Airport store

Last week saw Highsnobiety open its concept store, Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.

From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop, Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here). (more…)



Pre-order my new book: Face Values



DROP EVERYTHING, it’s a major news day today!

I’m finally able to talk about my second book, Face Values: The New Beauty Rituals and Skincare Secrets, which will be appearing in warehouses any day now and in shops on September 16th.

Face Values: The New Beauty Rituals and Skincare Secrets is not your average beauty how-to book. It’s beauty through a lifestyle lens, a show-and-tell of identity stories, beauty philosophies, wellbeing rituals and relatable skincare revelations from a truly wonderful global line-up of contributors. (more…)



Suddenly I want to smell like a coconut again



 Maya Njie Tropica fragrance

Well this is awkward. After a lifetime a year in relative isolation during which my longest journey away from home has been the decidedly unexotic Hastings pier, I find myself craving tropical coconut-laced smells.

That’s maybe not so surprising though. As with the power of touch and what’s known as ‘skin hunger’, the pandemic has not only literally stolen the sense of smell from some unlucky individuals, it has also heightened the link between scent and nostalgia.

“Fragrance can control your mood,” says perfumer and founder of her eponymous brand, Maya Njie. “If you’re feeling low and you need a boost, put fragrance on and it will elevate you.” (more…)