Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1) COULD CHANEL’S COCO CRUSH E-COMMERCE LAUNCH BE A GAME CHANGER FOR FINE JEWELLERY?
There’s more to last week’s news on Chanel planning to launch e-commerce. The big story this week is of a Net-a-Porter X Chanel digital pop-up that opens on Wednesday selling the new capsule fine jewellery line, Coco Crush. The simple shapes featuring Chanel’s signature quilting pattern in 18 carat gold will start at €1,970 for rings, going up to €19,000 for a cuff. What’s interesting (and clever) is that this lets Chanel dip a toe in the e-commerce waters with the help of the very best in the biz. (more…)
Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)