“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety(more…)
Last week saw Highsnobiety open its concept store, ‘Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.
From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop,Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here). (more…)
Well this is awkward. After a lifetime a year in relative isolation during which my longest journey away from home has been the decidedly unexotic Hastings pier, I find myself craving tropical coconut-laced smells.
That’s maybe not so surprising though. As with the power of touch and what’s known as ‘skin hunger’, the pandemic has not only literally stolen the sense of smell from some unlucky individuals, it has also heightened the link between scent and nostalgia.
“Fragrance can control your mood,” says perfumer and founder of her eponymous brand, Maya Njie. “If you’re feeling low and you need a boost, put fragrance on and it will elevate you.” (more…)