“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety(more…)
Last week saw Highsnobiety open its concept store, ‘Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.
From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop,Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here). (more…)
It’s re-entry time! While the world’s flagship shopping cities have seen their fair share of retail casualties, they’re starting to pick themselves back up again. From London to Paris to New York and even Zürich, it’s clear the battle for tourist dollars is stronger than ever.
“La Samaritaine is like a really pleasant stroll. And when you’re strolling, there are surprises, you discover things, you feel good,” says Eleonore de Boysson, region president of Europe and Middle East at LVMH’s DFS Group. In case you blinked and missed it, La Samaritaine is LVMH’s recently reopened Paris department store, after some 16 years of renovation. Located on Rue de Rivoli and restored to its Nouveau and Deco splendour, the multi-building emporium also encompasses a Cheval Blanc boutique hotel and twelve restaurants. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.
1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.
Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)