Net-a-porter

Julianne Moore for Porter Magazine



Julianne Moore for Porter Magazine by Camilla Akrans

Camilla Akrans’ editorial of Julianne Moore in Porter Magazine is beyond breathtaking. There’s an extreme close up of an eye (I’m a sucker for an extreme close-up), an abstract portrait shot through a gauze scrim, a fruit and flower still life, and basically hardly any clothes on view.

Remember, this is Porter, the Net-a-Porter catalogue disguised as a magazine. It’s supposed to sell clothes! And yet this abstract treatment makes me more, not less, likely to click through. (more…)



Buy it now: Cartier at Net-a-Porter



Cartier watch at Netaporter

Even though I didn’t buy it myself (it was a gift about 20 years ago), my Cartier Panthère watch has been one of my most faithful style companions. With its steel bracelet, curved corners and discreet sapphire winding crown, it really is a go-anywhere watch.

Net-a-Porter has just announced it will stock Cartier watches permanently on the site, following an initial test phase last year. It’s ramping up its offer of fine jewellery and watch brands and to accompany the news, it has released a new Cartier campaign. If anything can entice you to splash that cash, this is it. (more…)



First look at the Net-a-Porter fine jewellery and watch suite



Net-a-Porter fine jewellery edit

After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)



Net-a-Porter goes hard



Net-a-Porter fine jewellery hub

It’s been a while coming but Net-a-Porter is about to unveil its fine jewellery and watches hub at the end of the month. With more interest from women buying high-end jewellery for themselves (who needs husbands?!), plus the rise of the online luxury customer, there’s no better time to sell hard luxury online.

To date, Net-a-Porter has dabbled with a handful of legacy jewellery brands, including online pop-ups for Cartier and Chanel and collaborations with Tiffany, Piaget and Pomellato. (more…)