Net-a-porter

First look at the Net-a-Porter fine jewellery and watch suite



Net-a-Porter fine jewellery edit

After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)



Net-a-Porter goes hard



Net-a-Porter fine jewellery hub

It’s been a while coming but Net-a-Porter is about to unveil its fine jewellery and watches hub at the end of the month. With more interest from women buying high-end jewellery for themselves (who needs husbands?!), plus the rise of the online luxury customer, there’s no better time to sell hard luxury online.

To date, Net-a-Porter has dabbled with a handful of legacy jewellery brands, including online pop-ups for Cartier and Chanel and collaborations with Tiffany, Piaget and Pomellato. (more…)



What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



A Cartier Net-a-Porter pop-up shop is coming



Cartier Net-a-Porter Panthere pop-up

Net-a-Porter’s quest to become a destination for luxury watches is getting a boost next week thanks to an exclusive online pop-up with Cartier. The newly relaunched Cartier Panthère watch (from £3,200) will go on sale at Net-a-Porter on May 2nd, (UPDATE: it’s arrived!) with twelve models as well as two limited edition styles including the very statementy rose gold and black lacquer version. (more…)