A quick heads-up to let you know that the Net-a-Porter sale* has kicked in. I’m the world’s most sensible sale shopper because I instinctively head for the classics and leave behind all the ‘it’ colours and hype stuff. That said, I won’t be buying any of the acres of sweats that are in the sale. That’s one lock-down trend I managed to swerve!
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.
1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.
Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)
Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.
WHAT’S THE FUTURE FOR DUTY FREE SHOPPING? A major story this month, the entire travel retail industry is reeling from the latest government news that duty free is set to be abolished in the UK for everything bar alcohol and cigarettes from 1 Jan 2020. (more…)
Camilla Akrans’ editorial of Julianne Moore in Porter Magazine is beyond breathtaking. There’s an extreme close up of an eye (I’m a sucker for an extreme close-up), an abstract portrait shot through a gauze scrim, a fruit and flower still life, and basically hardly any clothes on view.
Remember, this is Porter, the Net-a-Porter catalogue disguised as a magazine. It’s supposed to sell clothes! And yet this abstract treatment makes me more, not less, likely to click through. (more…)