Net-a-porter

What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



A Cartier Net-a-Porter pop-up shop is coming



Cartier Net-a-Porter Panthere pop-up

Net-a-Porter’s quest to become a destination for luxury watches is getting a boost next week thanks to an exclusive online pop-up with Cartier. The newly relaunched Cartier Panthère watch (from £3,200) will go on sale at Net-a-Porter on May 2nd, (UPDATE: it’s arrived!) with twelve models as well as two limited edition styles including the very statementy rose gold and black lacquer version. (more…)



Net-a-Porter new season now



Chloe Moretz modelling new season trends in Porter magazine

This is that funny time of year when it’s blazing hot but the mags are full of new season ad campaigns. And coats. Porter mag is tempting me with come-hither boots and poet’s blouses and Net-a-Porter is bursting its proverbial seams with cashmere overload.

So it’s a good time to think ahead. Alongside the utility-luxe basics that I tend to go for, there’s a lot more romance and whimsy around. Chloe’s blouse has the loveliest trailing scarf (more…)