Meet Finematter: Net-a-Porter for jewellery
Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.
I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself. (more…)