Love, love, love, the clean and classic styling on this Tiffany silver campaign.
The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.
Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all).
UPDATE: The campaign has certainly got people reacting so is achieving some degree of short term success. Mark Ritson nails it in Marketing Week. Props to Brynn Wallner on Instagram for spotting the below on Stories…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Tiffany ad campaign; Dimepiece/Instagram
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman
I’m a complete sucker for a classic Cartier watch, especially one reissued from the archives. This month sees the relaunch of the Tank Must de Cartier, a discreet unisex style originally released in 1977. Created at the height of the quartz watch era, it was designed to appeal to the new young Cartier customer, with its diminutive proportions, entry price point, brightly coloured dials and vermeil (gold-plated silver) hands.
Fast-forward and we’re again seeing this new youthful customer embracing old-school watches. (more…)
I noticed that Cartier is spotlighting its classics archive, an unsurprising move as customers are feeling the pinch and prefer to invest in long-time keepables. Good timing then for this beautiful new Assoulinebook* on Aldo Cipullo, who was responsible for such cornerstone pieces as Cartier’sLove* and Juste Un Clou bracelets.