social media

The culture of fashion: what next for magazines?



Document Journal Amoako Boafo Marie Humbert

Out of crisis comes opportunity. We hope.

The Business of Fashion has a story on the future of fashion media, highlighting the struggles for magazines of operating with smaller ad revenues then ever.

There will for sure be casualties but those will likely have been coming for a while. There is just too much content out there and especially now, more short form video, memes, social media and digital newsletters than ever.

I expect the legacy players may go for reduced frequencies of print publications, both to alleviate pressure on printing businesses operating with reduced capacity and in response to market interest. (more…)



Digital media – what went wrong?



The Sartorialist

It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).

Where did it all go so wrong?

For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)



Nice to Insta-meet you



Grenson X Disneyrollergirl Insta Meet

So my funny little Grenson Insta-meet plan worked out a treat!

We scheduled a date just before Fashion Week to gather DRG readers and Insta friends together to talk shoes, style and social. And we ended up playing quite a few games of six degrees of separation as we realised that this person knew that person, who followed that person who had lots in common with that other person. It’s all about the micro community (more…)