social media

On my radar: Alexis Bittar



Where is the Alexis Bittar jewelled notebook line? Give me pens! Give me agendas! Fuck it, bring back Rolodexes! I know I’m not the only person living for the – frankly genius – Alexis Bittar Instagram miniseries*. The bite-sized antics of fictional ’upper east side terror and icon’ Margeaux Goldrich, hilariously observed vignettes that show the fashionista terrorising her revolving door of personal assistants, is a masterclass in Instagram marketing.

Each episode (can you call a minute-long clip an episode?) is brilliantly written and shot, then costumed – with accompanying ASMR audio – with statement Alexis Bittar necklaces, bangles, earrings and handbags. (more…)



Barbara Kruger at The Serpentine



Barbara Kruger - The Serpentine Gallery 2024

“I follow Vanderpump Rules, the Housewives of various locales. It’s not about liking it, it’s about seeing how people choose to perform themselves in public. To see the brutality and the cruelty. We’re living in an incredible time — which is a car crash of narcissism and voyeurism.”

Can’t wait to see Barbara Kruger’s Thinking of You. I Mean Me. I Mean You at The Serpentine. If anyone can hold up a mirror to society right now, it’s Babs. Buckle up! (more…)



What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)



The culture of fashion: what next for magazines?



Document Journal Amoako Boafo Marie Humbert

Out of crisis comes opportunity. We hope.

The Business of Fashion has a story on the future of fashion media, highlighting the struggles for magazines of operating with smaller ad revenues then ever.

There will for sure be casualties but those will likely have been coming for a while. There is just too much content out there and especially now, more short form video, memes, social media and digital newsletters than ever.

I expect the legacy players may go for reduced frequencies of print publications, both to alleviate pressure on printing businesses operating with reduced capacity and in response to market interest. (more…)