Digital media – what went wrong?

It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).

Where did it all go so wrong?

For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)

Disneyrollergirl 16 Comments Bloggers, Brands, Business of fashion, Magazines, News bloggers, Buzzfeed, Conde Nast, Huffinton Post, influencers, long read, media, social media

27 June, 2018

Quote of the day: Deepica Mutyala

“IGTV [Instagram TV] is sort of making Instagram a one-stop shop. You’re getting YouTube, Snapchat and Facebook all in one.” (more…)

Disneyrollergirl 0 Comments Bloggers, Business of fashion, News, Quote of the day, Technology, Trends influencers, Instagram, quote of the day, social media, technology, trends, Youtube

5 October, 2017

Nice to Insta-meet you

So my funny little Grenson Insta-meet plan worked out a treat!

We scheduled a date just before Fashion Week to gather DRG readers and Insta friends together to talk shoes, style and social. And we ended up playing quite a few games of six degrees of separation as we realised that this person knew that person, who followed that person who had lots in common with that other person. It’s all about the micro community (more…)

Disneyrollergirl 3 Comments Bloggers, Books, Brands, Events, Photography events, Grenson, Instagram, Leica, social media, The New Garconne

17 March, 2017

At the Glamour Beauty Festival, pamper power brings the promise of a better you

Girls with halo braids, silver glitter lips and elaborate winged eyeliner throng the stairwells of The Saatchi Gallery. Immaculate scarlet mouths match the distinctive red cloth goody bags that weigh down shoulders. Mums, 20-something daughters and a pre-teen future #girlboss or two queue patiently for yet another panel debate or free makeover. Welcome to day two of the Glamour Beauty Festival, where all who attend are here to self improve, whether in terms of physical wellbeing, inner serenity, career goals or just a bit of jolly pampering. (more…)