technology

The DRG Retail Index: Zara, COS, H&M, Ikea X Virgil Abloh



HM conscious exclusive

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.


ZARA DOES AR

Zara Studio Collection SS18
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)



Musings with Musa Tariq



discotheque confusion cocos tea partyjpg
I don’t listen to many podcasts because I much prefer reading to listening. The exception is when I’m doing household chores. I like Garance Dore, The High Low and Big Mouth but the best one I’ve listened to in months is the Business of Fashion interview with Musa Tariq.

Musa is currently the vice-president and chief brand officer at Ford in Detroit. Before that, he was at Apple and before that, Nike. But before all that he was the digital visionary at Burberry where he had come from JWT. (more…)



10 non-trendy trends to try for 2018



Disneyrollergirl trends to try for 2018 - Prada SS18 by Jason Lloyd-Evans for Wallpaper

There were many major fashion and beauty trends that dominated 2017. Sock trainers, ginormous puffer jackets, ultra matte lips, overpriced merch tees. I didn’t embrace a single one. But I did indulge in a classics revival or two. White denim, the Burberry check and western boots are a few that are still going strong. And Beauty Pie and Glossier were the two beauty bandwagons I couldn’t resist jumping on.

For the coming year, my favourite unofficial visual search engine, Pinterest tells me that cleansing oil saves are up 555%, derma roller saves are up 345% and ‘vitamin C serum’ saves are up 3379%. I’m already converted to cleansing oils and I’ve only slightly dabbled in vitamin C – maybe this will be the year I go for it? (more…)