technology

Trend report: what to wear for AW22



Craig McDean British Vogue Aug 2022

As you know by now, my trend reports are utterly self-indulgent and reflect what’s ‘new’ through my own personal ‘gentlewoman style’ lens. So I’m glad to say that fifty shades of cappuccino, a Ralph Lauren revival, chunky gold chains and classic bags (with a twist) are all trending for AW22. Of course, the 90s is a major influence on fashion and culture. (more…)



Trend report: The healthification of beauty is officially here



Ourself beauty

It’s official, we’re moving into a new era of beauty. Thanks to The Future Laboratory and its robust 2022 Beauty, Health and Wellness report, we can look ahead not only to the next 2-3 years, but future gaze on the next ten years of what TFL terms ‘Accredited Beauty’.

Taking influences and data from recent social and economic world events, Accredited Beauty describes a new era of informed consuming in which brands will be expected to back up claims with expertise and evidence. Why? Because we’ve learned to ‘follow the science’, check our facts and interrogate misinformation and disinformation. (more…)



Did blogs change the fashion industry?



blogs in Vogue

Sad but true, blogging is considered something of a retro curiosity. Now that everything 2000s is trending, we’re seeing quite a few nostalgic deep dives into the early days of fashion blogs, aka the grass roots movement that upended the publishing industry.

Vogue US has a podcast here, which uncovers the anonymous online identity years, the democratisation of fashion shows and early Fashion Week street style (throw back to that time Tommy Ton’s team mobbed my friend at LFW for a photo of a hole in his sleeve!). (more…)



Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)