I love how art, architecture, retail and technology are commingling these days. Last Friday I went on a mad (and at times quite trippy) [AR]T walk with Apple to promote its new art-based ‘Today at Apple’ augmented reality experiences in some of its bigger city stores. (more…)
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.
I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun InstagramStories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)
It’s a long time since I got this excited about a magazine cover but Harper’s Bazaar UK has done it for me. A few months ago, there was a flurry of excitement on Twitter as editor Lucy Yeomans dropped hints about a groundbreaking Harper’s cover shoot she had been on. Duran Duran was mentioned, supermodels were mentioned and, well, that was enough to pique my interest*. (more…)