There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…
Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.
I love how art, architecture, retail and technology are commingling these days. Last Friday I went on a mad (and at times quite trippy) [AR]T walk with Apple to promote its new art-based ‘Today at Apple’ augmented reality experiences in some of its bigger city stores. (more…)
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.
I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun InstagramStories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)