An interesting concept from Virgil Abloh for his Louis Vuitton menswear Summer 2021 collection.
Shown in Shanghai this week, his ‘seasonless’ strategy mixes past looks with new on the same runway. “This is debuting my future format of shows,” he told WWD. “We as humans want new things, we always want to go forward; the newest, fastest, shiniest things…[But] if my collection I debuted in January I believed in, by the time it gets to July, I still believe in it. It’s not that it’s so old that it can’t be seen ever again. I’m questioning that system by proposing that my collections are all as one.” Fair play! (more…)
As debuts go, the Virgil Abloh Louis Vuitton SS19 show got all of the buzz and all of the love. The show sounds like a total emosh-fest, with Virgil and Kanye openly bawling all over each other at the finale. I wasn’t there but I saw it on the ‘Gram, which these days practically amounts to the same thing.
My verdict? It would have benefited with a much tighter edit. (more…)
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
“Product is only one part of the luxury narrative. I want to use Louis Vuitton’s history with travel to really look at different cultures around the world to help make all our humanity visible. When creativity melds together with global issues, I believe you can bring the world together. Fashion on this level can really open eyes.”
Virgil Abloh, on his appointment as menswear artistic director at Louis Vuitton, New York Times(more…)