Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
“Product is only one part of the luxury narrative. I want to use Louis Vuitton’s history with travel to really look at different cultures around the world to help make all our humanity visible. When creativity melds together with global issues, I believe you can bring the world together. Fashion on this level can really open eyes.”
Virgil Abloh, on his appointment as menswear artistic director at Louis Vuitton, New York Times (more…)
“Always go to work before you check your e-mail or read the New York Times. You spend eight hours with your subconscious dreaming. Don’t waste that by taking the world in, go out. So immediately write in your journal, make ceramics, but do something that’s getting something out instead of taking it in. It’s an essential survival tool for all creative people..”
Tom Sachs in coversation with Virgil Abloh and Simon Doonan, WWD
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: WWD
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