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R.I.P social media influencers, welcome back PR



Metier Sergeant all Day Cabas bag worn by Nicole Kidman in The Undoing

“There is a sense of growing ennui among influencers and brands. Celebrity is key to having those big moments that will live much longer than just an Instagram Story, as is working to place your brand in something that feels part of a cultural zeitgeist or nostalgia for millions. Beloved TV personalities from shows like ‘Dynasty,’ ‘Gossip Girl’ and ‘Sex and The City’ inspire nostalgia in generations while capturing new ones, so this intergenerational and international reach is incredibly attractive.”
Communications consultant, Alexandra Carello, WWD

This is an interesting feature in WWD describing the apparent fatigue with polished Instagram content and highlighting the shift to ‘cultural pioneers’, professional experts and social activists. It also flags the success of product placement in recent style-setting shows like Emily In Paris, The Undoing (featuring the Métier bag*, above and below) and Gossip Girl.

It’s an interesting take, although I can’t help thinking we have been charting this supposed shift away from vapid influencers for at least three years and yet it feels to me like brands are still seeing good performance from the throw-a-bag-at-100-It-girls-and-see-what-sticks formula. Here’s hoping the prediction actually comes true this time!

Metier bag worn by Nicole Kidman in The Undoing

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Metier Sergeant all Day Cabas bag worn by Nicole Kidman in The Undoing; Nicole Kidman in The Undoing
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Retail roundup: beyond transaction



Selfridges Pangaia Corner Shop 2021

I can’t wait to go to shops. While lockdown news has focused on the e-commerce successes, the UK high street is doubling down on getting punters back through the doors. For me, shopping is not only about buying, but also about socialising and seeing what’s new. The best stores have always been more than transactional destinations; from Topshop, Oxford Circus (R.I.P) to Dover Street Market, they’re discovery zones and temples of worship to community and culture. (more…)



Coming soon: Honey F***ing Dijon X Dover Street Market



Honey Dijon by Benjamin Huseby

Is Adrian Joffe a secret clubber? I love the idea of him letting off steam at Berghain, perhaps togged out in a combo of Rick, Raf and Comme. And now he can wear the merch of one of his (and my) favourite DJs, Honey Dijon. (more…)



Positive fashion: Selected People



sustainable fashion by Selected People SS19

I spotted this on WWD. Selected People is a new higher price offering from Denmark-based fast fashion brand Bestseller. Its point of difference is an aim to be as sustainable as possible, using organic and recycled cottons, wools, poplins as well as Modal and Lyocell. (more…)