Hermes

Business of beauty: Hermès is launching skincare and make-up



Hermès launching skincare and make-up

Not sure why I never saw this coming. Hermès is building out its beauty offer with skincare and make-up due to launch in 2020. It already has a great line of ancillary scented bath products – soaps, shower gels, body balms – which are so beautifully giftable and serve as perfect entry portals to one of the last true luxury fashion brands.

‘Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously, because it’s a big market that’s already full of strong players, and therefore we have to find our place in it,” said Hermès chief executive officer, Axel Dumas. It’s certainly a crowded place but Hermès is planning a slowly-slowly strategy with limited availability to start with, mostly in its own stores. (more…)



Lacoste AW19 and examining the ‘halo effect’



Lacoste AW19 Giedre Dukauskaite

The Hermes-ification of Lacoste starts here.

Louise Trotter thwacked the ball clean out of the court (or whatever the correct tennis terminology is – frankly I haven’t a clue) in her Lacoste creative director debut at Paris Fashion Week.

Having come from Joseph, there were shades of her relaxed, gentlewomanly aesethetic, with a sporty twist. My standouts were the superb outerwear, all the leathers, plus the camel and oxblood drawstring bags. (more…)



Menswear aw19 trend report



Prada AW19 menswear

Quite often the menswear shows give a peek into what the womenswear shows will look like. Even more so if you like your womenswear on the non froufrou side. So here’s a primer to myself on the menswear AW19 highlights so far. Valentino, Prada, and Jil Sander had the best knits, Vetements, the most interesting concept, and Dior and Raf Simons the best accessories.

Vetements was really interesting to me. A commentary on the dark web, the hoodie-balaclava hybrids were creepy but also symbolic of people wanting to withdraw into themselves. (more…)



Twenty years later: the Hermes tan trainer



Hermes aw98 trainers Vogue Runway

Ten years ago I would have been all over the Sacai x Nike trainer collab (a kind of double-everything monster trainer with a retro vibe). Today? Not so much. I’m well over super-statement trainers and prefer a Nike Air Max shape or a utilitarian gym shoe like a Converse Jack Purcell. (Currently seeking a JP in white – why so elusive, Converse?)

However, I’m feeling the return of the luxe tan trainer, an understated gender-neutral number that kicks the post-ironic, hypebeast trainer roundly in the butt. Do you remember when Hermès did its first trainer? It was in 1998 and part of Martin Margiela’s first collection for the house. A rich conker brown affair, Hermès was the first luxury brand to design a trainer made entirely of leather and thus the ‘Quick’ caused quite the stir. (more…)