brands

Retail round-up: Lunar New Year airport pop-ups are a data-capture gift to beauty retailers



Lancome Renovated Absolue Cushion

DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year

Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.

Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)



Veja performance trainers: form or function?



Veja performance trainers Condor

You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.

But two things jumped out at me. (more…)



Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



On my radar: Marco Zanini, the label



Marco Zanini Fall 2019 ready to wear

Did you know Marco Zanini is back? One of my fave Italian designers (I loved his stuff for Halston and Rochas), his aesthetic is of the off-kilter, oversized Prada-Manuela-Pavesi-Marni variety.

Now with his own name above the door, so to speak, the Zanini AW19 collection reminds me of 1990s Italian Vogue shoots (more…)