“There is a sense of growing ennui among influencers and brands. Celebrity is key to having those big moments that will live much longer than just an Instagram Story, as is working to place your brand in something that feels part of a cultural zeitgeist or nostalgia for millions. Beloved TV personalities from shows like ‘Dynasty,’ ‘Gossip Girl’ and ‘Sex and The City’ inspire nostalgia in generations while capturing new ones, so this intergenerational and international reach is incredibly attractive.”
Communications consultant, Alexandra Carello, WWD
This is an interesting feature in WWD describing the apparent fatigue with polished Instagram content and highlighting the shift to ‘cultural pioneers’, professional experts and social activists. It also flags the success of product placement in recent style-setting shows like Emily In Paris, The Undoing (featuring the Métier bag*, above and below) and Gossip Girl.
It’s an interesting take, although I can’t help thinking we have been charting this supposed shift away from vapid influencers for at least three years and yet it feels to me like brands are still seeing good performance from the throw-a-bag-at-100-It-girls-and-see-what-sticks formula. Here’s hoping the prediction actually comes true this time!
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Metier Sergeant all Day Cabas bag worn by Nicole Kidman in The Undoing; Nicole Kidman in The Undoing
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
CLICK HEREto get Disneyrollergirl blog posts straight to your inbox once a week CLICK HERE to buy my book, The New Garconne: How to be a Modern Gentlewoman CLICK HEREto buy my beauty book, Face Values: The New Beauty Rituals and Skincare
Love, love, love the clean and classic styling on this Tiffany silver campaign.
The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.
Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)
With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.
Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above). (more…)
“I had been working by then, but I was still a wreck, and I remember trying on every outfit to try to look cool. When I arrived, I knocked on the door, and this man with a bandana opened it and said, ‘Oh my God, you’re here, I’ve been waiting so long to work with you!’ That moment changed me forever, and when I became successful, I always made sure to say something to make people, especially newbies, feel comfortable instantly.”
Beauty legend Bobbi Brown on working with Bruce Weber for the fist time (more…)