You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.
At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.
Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model FelicityHayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)
It’s a sad week for Barneys, which has just filed for bankruptcy. I still remember reading about this mythical store in the early 90s, and then visiting on my first trip to New York. It seemed impossibly chic and glamorous in a 90s minimalist way; I remember buying a Prada tie with my then boyfriend from the downtown NY store and feeling at the centre of the fashion universe! (more…)