brands

Into this: Bottega Veneta banal luxury



Bottega Veneta SS23 ad campaign

The new Bottega Veneta SS23 campaign just landed and I love it.

There’s a soothing video by Massimiliano Bomba shot in a slow-mo Milan streetscape serving everyday city life in the most fabulously chic way. (It’s a little bit Lemaire and a little bit Thomas Maier!)

The stills are also beautiful – elegant yet casual, styled by Alastair McKimm with the leather ‘denim’ jeans and white ultra-luxe vests centre stage, accessorised with slouchy Andiamo totes*. The no-make-up-make-up and minimally styled hair give the campaign a timeless quality and I’m glad that they resisted the urge to include obvious props like a Starbucks coffee or phone. (Wait, do Italians even drink Starbs?) In this case, less it more. Superbo! (more…)

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Positive fashion: Nike Re-Creation



Nike Re-Creation upcycled patchwork sweats

Two new initiatives on my radar in the repair and re-wear space.

Nike’s Re-Creation project upcycles deadstock and used clothing into new, lovingly crafted pieces where stains and holes are creatively transformed or carefully camouflaged (below). It’s not an entirely unique approach – lots of small start-ups have used this method – but the execution is more in line with my taste. (more…)

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Maureen Doherty, a good egg



Maureen Doherty Egg

“I’m not trying to make anything new. There’s so much pressure in fashion to every six months have this newness. When I opened Egg, I wanted it to be like a chair: well that’s OK for 10 years. It’s not for six months; it’s 10 years. I like the fact that it can be an heirloom.”
Egg founder, Maureen Doherty, Hole & Corner (more…)

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Not your mother’s L.L. Bean tote



L.L. Bean psycho tote

“Boat and Tote sales are up 30 percent over last year and have been one of the top drivers of new buyers this spring and summer. It’s been really fun seeing a new generation of customers taking our classic tote and making it their own.” L.L. Bean spokesperson, Amanda Hannah.

Everybody’s talking about how young peeps have co-opted the WASP-ish L.L. Bean Boat and Tote®* as a cheap-n-chic self-expression device. (more…)

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