Two new initiatives on my radar in the repair and re-wear space.
Nike’s Re-Creation project upcycles deadstock and used clothing into new, lovingly crafted pieces where stains and holes are creatively transformed or carefully camouflaged (below). It’s not an entirely unique approach – lots of small start-ups have used this method – but the execution is more in line with my taste. (more…)
“I’m not trying to make anything new. There’s so much pressure in fashion to every six months have this newness. When I opened Egg, I wanted it to be like a chair: well that’s OK for 10 years. It’s not for six months; it’s 10 years. I like the fact that it can be an heirloom.”
Egg founder, Maureen Doherty, Hole & Corner (more…)
“Boat and Tote sales are up 30 percent over last year and have been one of the top drivers of new buyers this spring and summer. It’s been really fun seeing a new generation of customers taking our classic tote and making it their own.” L.L. Bean spokesperson, Amanda Hannah.
Everybody’s talking about how young peeps have co-opted the WASP-ish L.L. Bean Boat and Tote®* as a cheap-n-chic self-expression device. (more…)
An interesting update in WWD on handbag brand, DeMellier*. On track to become a $50 million business, the article puts the brand’s success down to a number of factors with a focus on price point and ethics. (more…)
