Business of beauty: Ami Colé for melanin-rich skinimalists
New on my radar: Ami Colé. This beauty brand caught my eye a few weeks ago on Violet Grey*, first for its clean branding and packaging, followed by the subtly enhancing products – tinted moisturisers*, barely-there highlighter* and non-ashy loose powders in a spectrum of inclusive shades.
Founded by New Yorker Diarrha N’Diaye-Mbaye, it’s a far cry from the matte full coverage and ‘baked’ concealer aesthetic of recent years and sits somewhere between Glossier’s barely-there look and the gentle 90s glamour of Naomi Campbell (or what TikTok calls ‘UK Black Girl Make-up‘. (more…)