“Back in 2013, when I was first thinking about Glossier, I thought: ‘Man, I wish there was a beauty brand whose sweatshirt you wanted to wear.’ It really speaks to this notion of winning hearts. (more…)
Not sure why I never saw this coming. Hermès is building out its beauty offer with skincare and make-up due to launch in 2020. It already has a great line of ancillary scented bath products – soaps, shower gels, body balms – which are so beautifully giftable and serve as perfect entry portals to one of the last true luxury fashion brands.
‘Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously, because it’s a big market that’s already full of strong players, and therefore we have to find our place in it,” said Hermès chief executive officer, Axel Dumas. It’s certainly a crowded place but Hermès is planning a slowly-slowly strategy with limited availability to start with, mostly in its own stores. (more…)
It’s been three years since Estee Lauder acquired Kilian, the fragrance brand by Kilian Hennessy. I’ve always liked the fragrances and Kilian’s approach to packaging design. His perfumes come in decorative minaudieres that double as a night time clutch, inspired by his grandmother’s Van Cleef & Arpels cigarette cases. And he has also created some great wearable fragrances in the guise of jewellery that conceals a scented ceramic blotter.
So this new addition to the brand shouldn’t come as too much of a surprise – Kilian has released colour. An initial selection of twelve Kilian lipsticks in the most fabulous engraved lacquer cases. (more…)
One of this year’s inescapable lifestyle trends has been for stressed out, cash-poor millennials to stay home rather than go out. Which means the money they do have gets spent on small pleasures like scented candles, cute lighting, superior bedding and sheet masks aplenty. Vox unpacks the story in detail here. The TLDR is that – as with any emerging grassroots movement – commercial brands have been quick to hop on this gravy train, with the so-called ‘homebody economy’ spawning all manner of businesses catering to the #Namastayinbed brigade.
Beauty-wise, it’s a huge cash cow. (more…)