business of beauty

For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)



At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)



Elevated oral care: the Quip overnight toothbrush



Annemarieke van Drimmelen

Jonathan Margolis at How To Spend It is my tech critic of choice, and it turns out he’s also become its unofficial toothbrush critic. If he says this Quip toothbrush is good, then it must be. I usually use an Oral-B or ION-Sei electric toothbrush but don’t want to carry all that bulk if I’m travelling or doing an overnight stay. So then I usually take a bog standard toothbrush but feel it’s doing a substandard job. Quip solves this problem. It’s slender and fuss-free and works with a simple AAA battery to get the required power-brushing I like, without the chargers and plugs. Buy it here*. (more…)



Retail round-up: Lunar New Year airport pop-ups are a data-capture gift to beauty retailers



Lancome Renovated Absolue Cushion

DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year

Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.

Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)