business of beauty

Acqua di Parma’s new Roman townhouse



New Acqua di Parma Boutique Rome

Something to celebrate – the shops are opening in Rome!

And what could be more Italian or uplifting than Acqua Di Parma, who has opened a new yellow and cane wood townhouse boutique at Piazza di Spagna 27?

To celebrate, Acqua di Parma has also released a special edition of its signature Colonia fragrance (my all time favourite cologne) as Colonia Edizione Speciale Roma in a hand painted bottle, limited to 300 bottles and available exclusively in the new boutique (below).

Acqua di Parma Colonia Edizione Speciale Roma

I suspect we’re going to see a lot more of these in-store only special ‘drops’ as luxury retailers try to entice their customers back in. As the UK aims to re-open non-essential stores in mid-June, it will be interesting to see how keen people really are to get their hands on exclusive product. I imagine the role of the personal shopping suite will come into its own in the immediate New Normal era…

Closer to home, Acqua di Parma has launched two new home fragrances ‘inspired by Italian living’, Aperitivo in Terrazza and Profumi dell’Orto. These are both available in a 200g glass candle (£54) and a 180ml diffuser (£62) from John Lewis. Father’s Day, anyone…?

Quick links here…
Aperitivo in Terrazza diffuser*

Profumi dell’Orto diffuser*

Aperitivo in Terrazza candle*

Profumi dell’Orto candle*

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WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Acqua di Parma
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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Feelgood beauty (aka what I’m wearing in lockdown)



Weleda Beauty

I’ve spent the past few weeks researching beauty routines and rituals and found that while in lockdown, I’ve hardly worn much make up but kept up the skincare because it feels good to do.

That’s not new to me. Even though we’re not meant to be touching our faces, the tactile rituals of skincare – massaging in cleansing balms, hot flannelling off, applying oils and creams – are supremely comforting and the mere act of touch is said to boost dopamine levels.

My thing is hydration. (more…)



For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)



At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)