business of beauty

Is it too soon for beauty advent calendars?



Castelbajac X L'OCCITANE Classic Advent Calendar

This time every year we have this dilemma about whether it’s too early to discuss Christmas. But, hey, we need something to look forward to, right? The press got a first look at all the gifty launches a month or so ago (in a month-long junket known as ‘Christmas In July’) and so we’ve seen all there is to see of advent calendars, gift selection sets and the like already.

Beauty advent calendars still seems to have plenty of mileage in them (read my post on the business of advent calendars and beauty subscription boxes here) and brands and retailers are having to up their game in order to stand out. (more…)



(Updated) Westman Atelier has launched



Westman Atelier Gucci Westman beauty line WSJ

Gucci Westman’s capsule beauty line, Westman Atelier has landed and the FT has the lowdown on it (sub req). Make-up artist Westman says, “I believe there’s space in the market for a luxury beauty brand that speaks to wellness and integrity. We almost exclusively just use clean, plant-derived ingredients, but everything is also really . . . chic.”

By ‘almost exclusively’, she concedes that on occasion she has included a synthetic ingredient rather than compromising on a beautiful product or super-effective technology. (more…)



What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



Ask Alison: ASOS Go Play is a multi-faceted digital beauty retail launch



Asos make-up line launch


Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer

ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)