Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.
DFS X WECHAT LIVESTREAM. If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)
Sad, but not unexpected times for Glossier. British Beauty Blogger reports it has decided to cut all its store retail jobs and will close its three stores until at least next year. London’s Covent Garden store was originally planned as a pop-up, but was then extended until the end of the year due to unexpected demand. (more…)
Something to celebrate – the shops are opening in Rome!
And what could be more Italian or uplifting than Acqua Di Parma, who has opened a new yellow and cane wood townhouse boutique at Piazza di Spagna 27?
To celebrate, Acqua di Parma has also released a special edition of its signature Colonia fragrance (my all time favourite cologne) as Colonia Edizione Speciale Roma in a hand painted bottle, limited to 300 bottles and available exclusively in the new boutique (below). (more…)