Emily Weiss

Retail safari: inside the Glossier London pop-up (updated)



Glossier retail store design

I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossier is as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.

With still only 36 products in the line, the five-year-old old brand is still small, but the appeal is huge. (more…)



The Glossier London pop-up is almost here



Glossier London Pop up Floral Street Covent Garden

Why is all the beauty stuff I like so freaking expensive?

Thankfully, Glossier is coming to the rescue with its Glossier London pop-up. Opening at 13 Floral Street, Covent Garden, WC2 for three months from 20th November, it’s switched its signature millennial pink decor for something quirkier and kitsch-er (above).  Also, note it’s credit and debit cards only, OK boomers? (more…)



THE DRG STYLE INDEX: JIGSAW, LOUIS VUITTON, INTO THE GLOSS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JIGSAW PROFITS END THE YEAR ON A HIGH

Jigsaw-Duke-Street-Emporium

Nice news to end the year on for Jigsaw. The FT reports that sales and profits are up at both Jigsaw and DRG fave The Shop At Bluebird (where sales up up 39% this season – wowza). (more…)