Glossier

Retail safari: inside the Glossier London pop-up



Glossier retail store design

I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb*, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossier is as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.

With still only 36 products in the line, the five-year-old old brand is still small, but the appeal is huge. (more…)



High Street fragrance update: Zara X Jo Malone, Urban Outfitters, M&S, Glossier



Glossier You EDP

I just noticed that the Urban Outfitters Gourmand fragrances* that I raved about a couple of years ago (below) are back in stock. I assumed they had been discontinued. I get a lot of traffic from searches on this fragrance line, which isn’t that surprising; it’s £14 and very good. Sweet and marzipan-y if you like that ‘brunch-at-the-patisserie’ kind of smell, and the bottles are good looking too. (more…)



The Glossier London pop-up is almost here



Glossier London Pop up Floral Street Covent Garden

Why is all the beauty stuff I like so freaking expensive?

Thankfully, Glossier is coming to the rescue with its Glossier London pop-up. Opening at 13 Floral Street, Covent Garden, WC2 for three months from 20th November, it’s switched its signature millennial pink decor for something quirkier and kitsch-er (above).  Also, note it’s credit and debit cards only, OK boomers? (more…)



Ask Alison: Is it time for indie beauty brands to get in on duty free shopping?



Niche beauty Duty Free airport beauty Dezeen

Earlier this week, independent beauty brand Charlotte Tilbury made its airport retail debut at World Duty Free in London Heathrow. The week before, the eponymous brand was one of four indie beauty companies (alongside Anastasia, Hourglass and POLA) to be showcased within the DFS downtown store T-Galleria at Galaxy, Macau.

It’s about time these types of self-made or direct-to-consumer beauty upstarts joined the action within the travel retail space. (more…)