Shang Xia

Yang Li is now creative director of Shang Xia



Yang Li Shang Xia

Great news for fans of Yang Li. He is now creative director of Shang Xia, the Chinese luxury brand founded in 2010 by Hermès and Qiong Er Jiang. Now majority owned by Italian holding company Exor, it will stage its first ever show at Paris Fashion Week on October 4th.

Until this point, Shang Xia has exemplified the quiet luxury vibe of Hermès, focusing on ‘good taste’ craftsmanship and style designed for longevity. But as hype culture accelerates in the luxury space, some wonder if we’ll now see the brand looking to attract a younger, cooler crowd. Definitely one to watch.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Yang Li for Shang Xia
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book, The New Garconne: How to be a Modern Gentlewoman
CLICK HERE to buy my beauty book, Face Values: The New Beauty Rituals and Skincare Secrets



THE DRG STYLE INDEX: WOOD WOOD X DISNEY, A.P.C, LIBERTY, SHANG XIA, NIKE



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOOD WOOD WARPS DISNEY ICON

Disney-x-WOOD-WOOD

Get ready for a very cool Disney collaboration with Danish brand Wood Wood coming to London. Wood Wood chose to stretch and distort classic 30s cartoons of Mickey Mouse, printing the designs on clothes and accessories for men and women. The prints are quite subversive so I’m surprised Disney gave it the go ahead – it’s known for being extremely protective of the brand’s imagery. (more…)



Hermes to launch new brand – Shang Xia



More news on the Hermès front following my rant last week.

According to CPP-Luxury, the Hermès group will launch a new brand aimed at the Chinese market in 2010. The lower-priced brand called Shang Xia will be made using traditional Chinese materials and techniques to take advantage of the new Chinese luxury consumer.

This chimes with research I have recently undertaken on the luxury market for the next decade. Heritage and authenticity is something that luxury brands will be focusing on, moving away from the noughties version of luxury that was more to do with brand names and status than the quality and craftsmanship of the goods. This is certainly a brand to watch as if it does well, others are sure to follow.

Update