Lemaire

The aspirational familiarity of Lemaire and Auralee AW25



Auralee AW25

While the major fashion brands have seemingly gone nuts with their pricing, it makes sense that a certain demographic has shifted attention to Lemaire and Auralee. Both just showed at the menswear shows – precise (and practical) layering, easy-but-interesting silhouettes, harmonious colour palettes and distinctive accessories. Lemaire’s outerwear is particularly desirable with their gently exaggerated shoulders and I love the dopamine hits of red and green at Auralee (reminding me of Bally SS24). (more…)



Trend report: What to wear for AW24



Miu Miu tweed sweater

Shops are back! Cash is cool! Corporate-core is a vibe! It’s like the 2020s never happened lol. Sweats, leggings and Crocs have been demoted and tailoring and tactile tops have regained their position in the corner office for AW24. And with the global slowdown of luxury, we’re also witnessing the demise of loud logos on clothes and accessories. Instead, discreet luxury totes whisper subtle brand codes (the Toteme ‘T’!) and it’s grocery stores and ‘hypebeast snacks’ that are the new entry-level status signifiers. Oh, and high-end lipstick is the eternal ‘affordable luxury’ treat for uncertain times. Because some things never change… (more…)



Perfect pairing: office cowboy



Office Cowboy style Giedre Dukauskaite

On my radar: executive realness with a side of rodeo swagger. Niche I know, but I’m feeling the office cowboy vibes courtesy of Giedre Dukauskaite.

Maybe it’s the tension between corporate conformity and wild west rebellion. Whatever, I think the combination of power tailoring (I just copped this blazer), plus subtle saloon bar details – the belt*, the boot*, the shirt styling* – is one worth getting involved in. (more…)



Trend report: What to wear for SS23



WWD backstage at Jil Sander SS23

Let’s say it now, there’s not a lot of newness around at the mo. The world’s in flux, designers are scared for their jobs, no one’s taking risks and the big brands especially just wanna sell. Who can blame them? BOF’s Angelo Flaccavento was maybe a bit harsh with his ‘clothes to die from not for’ (lol) summing up of MFW SS23, but he had a point. It’s a commercial season, so let’s just get that out of the way. Honestly, I’m not sad about the black-everything revival, I can’t complain about the loafer love-fest and as a New Luddite, it’s great to see women’s watches in the spotlight. Read on for my round-up of what I’ll be wearing and doing this season… (more…)