Lemaire

Shop the post: summer sale picks



Studio Nicholson shirt

OMG OMG it’s actually happening. That rarer-than-rare event. A proper, more-than-one-day sweltering heatwave! In London! This calls for a rethink of my ‘Tods Girl Summer’ wardrobe since the ‘summer knits’ and waterproofs don’t quite fit the 30-degrees-and-rising brief.

Thankfully, the sales are starting, so I’m here to help with a couple of hot-in-the-city pointers. While the multi-brand sites aren’t great for sale purchases did everyone freak out ahead of the tariffs and panic buy? there are some good discounts if you persevere. (more…)



It’s a Tod’s (and Miu Miu and Margaret Howell) Girl Summer



With Nothing Underneath seersucker shirt

Confession: For the last few years I’ve avoided buying ’summer’ clothes. It’s not worth it; it’s never consistently warm in the UK, so the effusive enthusiasm with which you might buy shorts, sleeveless dresses and sporty tanks in April dissipates into a tragic puddle as the weeks sail by.

There’s a middle way though. This year I’ve discovered my inner (city) beach goddess. It’s one part Tod’s wealthy Milanese nonna, one part Miu Miu SS24 Gen Z Yacht Girl Summer (below) and one part Margaret Howell-clad beachcomber (think more Cornwall than Capri). (more…)



The aspirational familiarity of Lemaire and Auralee AW25



Auralee AW25

While the major fashion brands have seemingly gone nuts with their pricing, it makes sense that a certain demographic has shifted attention to Lemaire and Auralee. Both just showed at the menswear shows – precise (and practical) layering, easy-but-interesting silhouettes, harmonious colour palettes and distinctive accessories. Lemaire’s outerwear is particularly desirable with their gently exaggerated shoulders and I love the dopamine hits of red and green at Auralee (reminding me of Bally SS24). (more…)



Trend report: What to wear for AW24



Miu Miu tweed sweater

Shops are back! Cash is cool! Corporate-core is a vibe! It’s like the 2020s never happened lol. Sweats, leggings and Crocs have been demoted and tailoring and tactile tops have regained their position in the corner office for AW24. And with the global slowdown of luxury, we’re also witnessing the demise of loud logos on clothes and accessories. Instead, discreet luxury totes whisper subtle brand codes (the Toteme ‘T’!) and it’s grocery stores and ‘hypebeast snacks’ that are the new entry-level status signifiers. Oh, and high-end lipstick is the eternal ‘affordable luxury’ treat for uncertain times. Because some things never change… (more…)