Lemaire

Trend report: What to wear and do for SS19



Givenchy ss19 by Corey Tenold

Even though people are sniffy about trends, I still quite like tracking them. The trick is just to pay attention to the ones that work for you. So in this wee SS19 round-up, I’m deliberately ignoring anything overstatementy or hype-y that will have disappeared in a year. And instead homing in on the classics that have been reinvented or lifestyle movements that will impact how we live.

NOGO We’ve reached peak logo (sorry Gucci) and now it’s about deliberately unbranded products. I signed up to Italic last year, which is a membership-based direct-to-consumer company selling unbranded, yet high quality products that come straight from the factory. (more…)



Positive fashion: No label labels



Lemaire Aw17

Black Friday, black schmiday! I don’t really go mad for these sales unless I need something practical (I’m currently Googling printers #fml) but otherwise I would approach them the same way I do any other sale season; look for the ‘investment buys’ that I couldn’t usually afford.

For me that means hunting out the Christophe Lemaire, Sofie d’Hoore and Margaret Howell goodies that have a long lifespan and won’t date. (more…)