personalisation

Personalised scent at Ormonde Jayne



Ormonde Jayne personalised fragrance

I had my first Ormonde Jayne scent experience a few weeks ago, in the newly refurbished boutique in Royal Arcade, off Old Bond Street. The store has been in this little arcade for 17 years and founder Linda Pilkington told me that most of the arcade neighbours (think Paul Smith, Meyrowitz eyewear and Charbonnel & Walker) have been there just as long. Not only that, but there’s a community of other longstanding ‘residents’ of this part of Old Bond Street, who she has seen grow older up over the years. (more…)



At Sophie Hulme’s new pop-up, it’s personal



Sophie Hulme - Leather Letters Personalisation

I’ve witnessed some really bad examples of monogrammed fashion items lately; it’s actually quite a skill knowing how to add a name or initials to a garment or accessory. I like the way Sophie Hulme is doing it, with her new personalisation service. These appliqued leather letter placements (above) are part of her signature service that’s been unveiled at the equally new Burlington Arcade boutique. Made from stacked and compacted saddle leather, the raised letters sit on the surface of the bag making a visual statement. (more…)



Harrods Salon de Parfums: see, touch, smell



Floraiku fragrance at Harrods Salon de Parfums 6th floor

It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the Harrods Salon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.

Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)



Would you buy a monogrammed Burberry trench?



Burberry monogrammed trench

Burberry is surely the king of fashion customisation. So far it has monogrammed scarves, ponchos, perfume bottles and now, trench coats. Starting this week, you can monogram your trench coat using an online tool that gives you up to three initials in a selection of 15 thread colours. The beauty of the online tool is that it lets you preview what your monogrammed trench will look like before you press the ’buy’ button.

The monogramming trend does throw up one quandary for me however. (more…)