Sophie Hulme

The Drg Style Index: Fred Perry X Margaret Howell, Sophie Hulme, La Bouche Rouge, Louis Vuitton and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

PERFECT PAIRING: FRED PERRY X MARGARET HOWELL
Fred Perry Margaret Howell collaboration

I first saw this collab on the SS19 runway back in September. Margaret Howell rummaged through the Fred Perry archive and took inspiration from early tennis sportswear, including the OG Fred Perry polo shirt for this men’s and women’s capsule collection. (more…)



London loves: Sophie Hulme



Sophie Hulme Chiltern street store

Some lovely news for London retail. Sophie Hulme has just opened her boutique on Chiltern Street, joining Marylebone neighbours, Bella Freud, Mouki Mou, Cire Trudon, Trunk and Monocle Cafe (plus, Mr DRG’s fave haunt, John Simons). If you don’t know it, Chiltern Street is such a delightful shopping street, a block or two from Marylebone High Street, with a feeling of stumbling upon a secret discovery. In fact, when one high profile magazine editor discovered Mouki Mou, she didn’t tell her team for months lest they ruin the magic. (more…)



At Sophie Hulme’s new pop-up, it’s personal



Sophie Hulme - Leather Letters Personalisation

I’ve witnessed some really bad examples of monogrammed fashion items lately; it’s actually quite a skill knowing how to add a name or initials to a garment or accessory. I like the way Sophie Hulme is doing it, with her new personalisation service. These appliqued leather letter placements (above) are part of her signature service that’s been unveiled at the equally new Burlington Arcade boutique. Made from stacked and compacted saddle leather, the raised letters sit on the surface of the bag making a visual statement. (more…)