Sophie Hulme

Petit Déjeuner: On Balance



Disneyrollergirl Frankie



The latest in the DRG Petit Déjeuner series is a portrait study of dance student Frankie, who practices her poses in this season’s Studio Nicholson

It’s 11am on a blisteringly cold February Saturday. The roses outside our window are shivering in a London deluge, but we’re radiator-toasty and enjoying the scene in front of us. 16-year-old ballet student and model Frankie is balancing on one leg on a velvet sofa in oversized pinstripe trousers, a merino wool polo and socks. (more…)



At Sophie Hulme’s new pop-up, it’s personal



Sophie Hulme - Leather Letters Personalisation

I’ve witnessed some really bad examples of monogrammed fashion items lately; it’s actually quite a skill knowing how to add a name or initials to a garment or accessory. I like the way Sophie Hulme is doing it, with her new personalisation service. These appliqued leather letter placements (above) are part of her signature service that’s been unveiled at the equally new Burlington Arcade boutique. Made from stacked and compacted saddle leather, the raised letters sit on the surface of the bag making a visual statement. (more…)



Models From Elsewhere: Marianna



It’s not often you turn up on a shoot to find your model baking a cake, but that’s exactly what happened on our latest Models From Elsewhere shoot. 21-year old Marianna from M&P Models, has been in London for a year, fitting castings and shoots around her architecture studies. Originally from Poznan in Poland, she lives with a flatmate in King’s Cross where she can be found when not studying at Central St Martins nearby. (more…)



SS12 trend report: My-Wardrobe



According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you want ‘everyday luxury’ (the My-wardrobe tagline) at accessible prices. The key SS12 labels for me are Smythson (the stationery has been understandably popular so for SS12 there are bags as well), Carven (who doesn’t love Guillaume Henry’s couture-lite aesthetic?), APC (a new name for SS12), Joseph (on a roll), DVF, Anya Hindmarch and Sophie Hulme.

I had a good nose at My-Wardrobe’s SS12 highlights at their press day, where I also discovered Hermione de Paula, an ex Alexander McQueen print designer whose surreal prints in easy shapes are causing a bit of a stir.

Smythson

Printed denim by Current Elliot and J Brand’s Maverick jean – a skinny cargo pant that My-Wardrobe predicts to be a sell out

Bionda Castana shoes … the new Manolo?

Star Mela’s global-craft bags – I expect these crafty totes will be everywhere by May in some guise or other

D & G floral blouse – print on print whether matched or mismatched is summer’s mega-trend

Hermione de Paula

Preen’s ‘couture tee’. “The couture tee is a trend for all our customers to get into,” says Eleanor Robinson, womenswear designer buying manager. “It’s ageless,  flatters most body shapes, and fits into the wardrobe easily”

Scarf prints – no explanation needed

Sophie Hulme’s embroidered bag – more global-craft influence

Anya Hindmarch’s city-to-beach colour-block bags and Comme Des Garcons’ playful pochettes

I also love DVF’s neutral bag with a flash of pink that can be zipped according to whether you want to show it or hide it