Margaret Howell

Gentlewoman style: Margaret Howell SS18 ad campaign



Margaret Howell SS18 ad campaign by Alasdair McLellan

I can finally feel myself being eased out of the winter doldrums, helped along by yesterday’s blast of winter sunshine and a rash of new March magazines spreading spring cheer. i-D Spring 18 is guest-edited by Charlie Porter, Elle UK March is a big spring fashion issue (that’s the kind of energy hit you don’t get from online’s second-by-second drip feed) and the next issue of WattsWhat magazine will be out in ten days featuring my profile of a brilliantly inspiring architect.

And then there are the Spring ad campaigns. Margaret Howell’s are always a treat, shot by Alasdair McLellan and classically styled in a way that makes you want to click to buy the whole look. (more…)



Margaret Howell AW17 – suited up



Margaret Howell check suit by Peter Lindbergh for Vogue, 1986

I’ve had Margaret Howell tailoring on the brain, after spotting a version of the above image on my favourite editorial throwback Instagram account, @Magazine_Fan. It’s a UK Vogue shot of Jeny Howorth by Peter Lindbergh from 1986, featuring a double-breasted jacket with structured power shoulders. Interestingly, thanks to the small houndstooth check and subtle colour scheme, it hasn’t aged too badly.

Thirty-ish years later, Margaret Howell is still turning out excellent suiting (more…)



AW17 Trend Report: Margaret Howell



Margaret Howell Aw17
There was a louche scruffiness to Margaret Howell for AW17 that I really liked. Trousers were boy-cut or cuffed with a button and worn a bit too short with retro normcore trainers. Shirts were half in, half out, but that’s as far as the scruffiness went. I mean, this is Margaret Howell, so they were still starched and properly pressed. (more…)



Margaret Howell unbuttoned



Margaret Howell ss17

Love a bit of wonky styling, and Margaret Howell delivered for her SS17 show. There was a little bit of a #Demnaeffect with the skewiff necklines (think Vetements’ pulled-off jackets) and I liked all the undone details – collars unbuttoned, half-tucked shirts, scarves akimbo. I particularly like the unbuttoned sweater over the shirt… (more…)