Margaret Howell

London Fashion Week AW19 – in brief(ish)



JW Anderson London Fashion Week AW19

This felt like an extremely polished London Fashion Week. Roksanda, JW Anderson, Victoria Beckham and particularly Mary Katrantzou showed mature, slick collections that nailed their individual DNAs. And while you expect the newbies to be a bit scrappier in their presentation, they too were impressively coherent.

I was blown away by Matty Bovan, who, assisted by Katie Grand’s crack styling team and a helping hand from Coach, delivered a super-sophisticated spectacle reminiscent of Westwood or Galliano. His USP is a very British artsy-craftsy take on knitwear that was bricolaged with crochet, ruffles and Liberty-print florals (more…)



Margaret Howell SS19



Margaret Howell SS19

I didn’t go to that many London Fashion Week shows this season. Unless you’re writing daily roundups, there’s really no reason to attend back to back shows when you can watch most of them on Instagram Stories. The exception is super-dramatic shows (Ashley Williams and Burberry sound like they had the best music) and shows where I’m personally invested in the brand.

Margaret Howell ticks that box for me in the mode of a couture client mentally ticking off the pieces I’m going to order. (more…)



Gentlewoman style: Margaret Howell SS18 ad campaign



Margaret Howell SS18 ad campaign by Alasdair McLellan

I can finally feel myself being eased out of the winter doldrums, helped along by yesterday’s blast of winter sunshine and a rash of new March magazines spreading spring cheer. i-D Spring 18 is guest-edited by Charlie Porter, Elle UK March is a big spring fashion issue (that’s the kind of energy hit you don’t get from online’s second-by-second drip feed) and the next issue of WattsWhat magazine will be out in ten days featuring my profile of a brilliantly inspiring architect.

And then there are the Spring ad campaigns. Margaret Howell’s are always a treat, shot by Alasdair McLellan and classically styled in a way that makes you want to click to buy the whole look. (more…)