positive fashion

Positive fashion: Everybodyworld



Everybodyworld conscious consumption

When did ‘sustainability’ become a dirty word? OK, not a dirty word, but, it’s definitely not a sexy word and there is a whiff of mistrust around brands that use the ‘s’ word as it’s been hijacked by anyone and everyone who wants a slice of the ‘conscious consumer’ pie.

That aside, there’s no doubt that ‘conscious consumption’ itself is becoming cooler and sexier. Yes, I know it’s considered an oxymoron but I disagree. You can be a consumer without being an overconsumer. We’re probably never gonna stop buying nice things, so better that they be well made and ethically produced than not, no?

And that’s what EverybodyWorld is all about. It’s a fab concept that ‘makes thoughtful products without exploiting people or the planet’. (more…)



London Fashion Week AW19 – in brief(ish)



JW Anderson London Fashion Week AW19

This felt like an extremely polished London Fashion Week. Roksanda, JW Anderson, Victoria Beckham and particularly Mary Katrantzou showed mature, slick collections that nailed their individual DNAs. And while you expect the newbies to be a bit scrappier in their presentation, they too were impressively coherent.

I was blown away by Matty Bovan, who, assisted by Katie Grand’s crack styling team and a helping hand from Coach, delivered a super-sophisticated spectacle reminiscent of Westwood or Galliano. His USP is a very British artsy-craftsy take on knitwear that was bricolaged with crochet, ruffles and Liberty-print florals (more…)



Positive fashion: For Days and the circularity of everything



For Days circularity business model

‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.

For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)



Positive fashion: Milena Silvano



Milena Silvano reversible coat

Take cover people, we’re being threatened with a second coming of the Beast from The East. Or maybe just cast your eye in the direction of Milena Silvano. This Somerset-based brand just appeared on Vogue.com, showcasing its rustic reversible jackets made from vintage and deadstock patchworked shearling. (more…)