positive fashion

Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



Positive fashion: first look at Zanini SS20



Zanini SS20

Zanini SS20 looks SO good! I’ve been reading this op-ed about Gucci’s incessant profit rises which have recently stalled. Have we OD’ed on merch and maximalism?

I don’t know if we should go full throttle for austerity minimalism but I think there could be a middle ground. And Zanini’s elevated classics might be it. Marco Zanini’s fabrics are developed exclusively for him, he pays minute attention to the details that define a silhouette (hello voluminous sleeves) and the styling is perfectly on point. Gotta be better than a logo tee, right?

Zanini SS20
Zanini SS20
Zanini Spring 2020
Zanini white suit

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zanini SS20 / Vogue Runway
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Quote of the day: Gauthier Borsarello



Cassie Mercantile vintage showroom in Esquire

“In the past, people would go to their tailor and have two suits made for the year. Ten shirts, a coat, a couple of pairs of shoes and that was it. I think people are coming back to this way of thinking and consuming, whether they’re buying new or vintage. I think, to be honest, people are tired of all the shit out there.”
Vintage expert, Gauthier Borsarello, Esquire

This is a great feature in the recently redesigned UK print edition of Esquire. (more…)



On Farfetch, circularity and the business of positivity



Graduate Fashion Week 2019 Farfetch Conscious Design Hub

Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.

On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)