positive fashion

Positive fashion: For Days zero-waste tees



For Days sustainable closed loop t-shirts

I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)



The DRG Retail Index: Zara, COS, H&M, Ikea X Virgil Abloh



HM conscious exclusive

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.


ZARA DOES AR

Zara Studio Collection SS18
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)



Things to do: Fashion Revolution Week Open Studios



Phoebe English Fashion revolution Week Open Studios

Last week, I went to a Fash & Mash Pioneers talk with Dan Widmaier, CEO and co-founder of Bolt Threads, the textile start-up that’s been working with Stella McCartney to create sustainable high-performance fabrics, such as lab-grown ‘spider silk’. It was well timed to add to the conversation around Earth Day and this week’s Fashion Revolution Week, in which we take a good look at our consumption habits and how they affect the world around us. The main takeaway from Widmaier’s talk was the realisation that our current consumption levels are truly out of control. So this year’s Fashion Revolution Week seems to be more important than ever. (more…)



Positive fashion: Bite



Bite AW18

Two new positive fashion names on my radar: one is a fashion label and the other is an editorial site.

Make it Last, is a Swedish site that focuses on sustainable style of the non-crunchy kind. Everything is so calm and lagom and mostly vicuna-hued. And it has opened my eyes to so many lovely brands – including perfumers Stora Skuggan, auctioneers Bukowskis and … Bite. (more…)