At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.
Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model FelicityHayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)
I don’t know if we should go full throttle for austerity minimalism but I think there could be a middle ground. And Zanini’s elevated classics might be it. Marco Zanini’s fabrics are developed exclusively for him, he pays minute attention to the details that define a silhouette (hello voluminous sleeves) and the styling is perfectly on point. Gotta be better than a logo tee, right?
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zanini SS20 / Vogue Runway
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“In the past, people would go to their tailor and have two suits made for the year. Ten shirts, a coat, a couple of pairs of shoes and that was it. I think people are coming back to this way of thinking and consuming, whether they’re buying new or vintage. I think, to be honest, people are tired of all the shit out there.”
Vintage expert, Gauthier Borsarello, Esquire
This is a great feature in the recently redesigned UK print edition of Esquire. (more…)
Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.
On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)