positive fashion

Positive fashion: Pangaia does denim



Pangaia Nettle Denim jacket Rinse Wash

Just in from Pangaia – their version of denim*.

Regular denim is famously un-ecofriendly to produce, thanks partly to the amount of water and chemicals needed to manufacture conventional cotton. But Pangaia – known for its textile innovation – has addressed this. Its own creation, PANettle is made using nettle, organic cotton and PPRMINT (a peppermint oil that stops your clothes smelling). The result is a unique type of denim that looks as good as the classic type but has a softer feel and doesn’t harm the environment. (more…)



Positive fashion: Homebrunn handmade jackets



Homebrunn jacket

I recently spotted these images on my friend Emma’s Instagram and had to know more. Homebrunn is the brainchild of Emma Brunn, who I met while she was working in PR for Agnes b. She agreed to answer a few quick questions for the blog about her wonderfully homespun line of quilted jackets and waistcoats. Read and enjoy…! (more…)



Positive fashion: Cut n sew



Wright Le Chapelain deconstructed shirt

I just stumbled upon Wright Le Chapelain on Instagram, a fashion brand with an early 90s Margiela-esque ethos and aesthetic.

The designers source secondhand shirts from the Crisis UK charity and upcycle them into new deconstructed pieces alongside suitings sourced from British heritage mills. During Covid, this local sourcing strategy has kept the business afloat. (more…)



Positive fashion: Gabriela Hearst is the new cd at Chloe



Gabriela Hearst is the new creative director at Chloe

Great to hear that Gabriela Hearst is the new creative director at Chloe. She has proven sustainability credentials, a contemporary-classic point of view (which I prefer to her predecessor’s) and clearly knows how to design fantastic bags.

It will be interesting to see if she can retain her considered approach while working for a brand that thrives on constant consumption. Perhaps we’ll see her instil a slower pace of product release. (more…)