Nike

Random Recs: ‘Unplugging’, Soshiotsuki x Zara, Spud shoes, TURN Paris and more



Zara x Aaron Levine

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ Unplug me. I’m never sure if these anti-digital ’trends’ are real or if I’m just seeing them in my echo chamber because I want them to be. Nevertheless, Vogue Business has intel to back up its claim that unplugging ‘has become luxury’s most valuable currency’, reporting that The Global Wellness Summit’s The Future of Wellness trend report named ‘analogue wellness’ as its top trend for 2025. It also reports that 67% of Americans long for the “pre-plugged-in” era, while 79% of US Gen Zs actively aspire to interact more in the physical world. (more…)



Random Recs: The V&A Storehouse, Fara Homidi UK, Nike



nike x norblack norwhite

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ The V&A STOREHOUSE experience is as magnificent as everyone has said. It’s free, you can touch stuff, and you can even book an appointment to see archive items of your choice up close. (more…)



Random Recs: Graydon Carter’s crib, Nike RunTown, Sofia Coppola style



Graydon Carter by Jonathan Becker for Architectural Digest

A few snippets of digital ephemera and recommendations I’ve enjoyed lately…

1/ NIKE RUNTOWN. Happy London Marathon weekend to all who celebrate. Have you got your #runcore look sorted? If not, get down to Nike’s RunTown pop-up concept boutique in Regent Street (below) for your hit of healthy hedonism. On SubStack, Grace Cook unpacks how ‘race look’ went mainstream, from niche brand sponsored community runs to New Balance’s new anti-chunky, aerodynamic running shoe silhouette* built for speed (below). Read more here(more…)



Tiffany x Nike? WTF



Tiffany X Nike collab

Tiffany is at it again, teasing us with a new, polarising campaign.

Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.

Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. (more…)