Tiffany is at it again, teasing us with a new, polarising campaign.
Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.
Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. (more…)
Two new initiatives on my radar in the repair and re-wear space.
Nike’sRe-Creation project upcycles deadstock and used clothing into new, lovingly crafted pieces where stains and holes are creatively transformed or carefully camouflaged (below). It’s not an entirely unique approach – lots of small start-ups have used this method – but the execution is more in line with my taste. (more…)
UPDATED: Some pieces are sold out, others have an extra 20% off…
Let’s face it, January is good for only one thing and that is the sales. I’m a very boring strategic sale shopper and use it to zero in on elevated wardrobe staples that will last. For me right now, that’s knitwear, outerwear and work wear.
While it’s doom and gloom in the world of retail (Selfridges is letting 450 staff go), I can’t help believing that there’s still life in the physical retail model. And now is the perfect time for some fresh thinking.
Nike has just built its new Paris flagship, a ‘House of Innovation’ (below) serving as a temple for its most loyal worshippers. As it moves away from the wholesale model to focus on selling directly to these loyalists from its own stores, its goal is to focus on full price products that die-hards don’t mind paying for. (more…)