positive fashion

On eco-activism, who made your clothes and the third summer of love



Jim Marshall Photography

Are we about to enter the third Summer of Love? All the ingredients seem ripe for the mix; a groundswell of political activism, the legalise weed campaign, plus an overarching peace-n-love vibe from the youth contingent. The last week in London has seen peace protest camps from Extinction Rebellion plot up in Westminster, Oxford Circus and Marble Arch, increasing eco-activism and awareness globally.

When I went to visit the Marble Arch camp on Saturday, it happened to be the same day as the 420 rally, with blazing sunshine, a carefree Glasto vibe and the distinct whiff of weed wafting across from Hyde Park. As with the recent anti-Brexit march, DJs and musicians lent their support to a rotating sound system so the likes of Massive Attack could show solitary to the cause. It was all rather groovy. (more…)



The DRG Style Index: Gentle Monster X Huawei, Patagonia, The Face, Lululemon and more



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

GENTLE MONSTER X HUAWEI WEARABLES
Gentle Monster Huawei
Just when you thought ‘wearables’ had died a death, up pops a new slew of tech-cessories. This time they hinge on audio-enabled eyewear, rather than screen-centric devices. Example: Bose’s Bluetooth-enabled audio sunglasses, which contain a microphone and speakers to cut down on screen time. And Gentle Monster’s collab with Huawei (above), which does the same thing. (more…)



Positive fashion: Everybodyworld



Everybodyworld conscious consumption

When did ‘sustainability’ become a dirty word? OK, not a dirty word, but, it’s definitely not a sexy word and there is a whiff of mistrust around brands that use the ‘s’ word as it’s been hijacked by anyone and everyone who wants a slice of the ‘conscious consumer’ pie.

That aside, there’s no doubt that ‘conscious consumption’ itself is becoming cooler and sexier. Yes, I know it’s considered an oxymoron but I disagree. You can be a consumer without being an overconsumer. We’re probably never gonna stop buying nice things, so better that they be well made and ethically produced than not, no?

And that’s what EverybodyWorld is all about. It’s a fab concept that ‘makes thoughtful products without exploiting people or the planet’. (more…)