self-care

For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)



On working from home, self-care and post-consumerism life



Better Things, 1973, Ed Ruscha

How is everyone doing? It’s a weird week in London with what feel like the first stages of grief as the C-word-that-must-not-be-spoken takes hold. Denial, anger and bargaining as we try to navigate rather contradictory recommendations from our government, health officials and employers. Trying to make sure we have the required essentials should we wake up one day with a dry cough and fever and can’t leave the house for seven days (or is it 14?). Yet not panic buying as that makes things worse for those who are less able or affluent. (more…)



Self-care wear: The offhours home coat



Offhours Homecoat

It’s been raining for three days solid and I can barely drag myself out of the house. No matter though, as I work from home and luckily for the likes of people like me, there’s a whole new fashion and lifestyle category designed to cater just for us.

It’s not pyjamas, it’s not tracksuits (god forbid), but it is cosy and comforting for the work-from-home and namastay-in-bed brigade. So let’s hear it for the ‘Homecoat’ from Offhours, a padded kimono-esque wrap coat to envelop yourself in while doing Headspace meditations on the balcony, or cranking out your investor deck on your daybed. (more…)



The DRG Style Index: Gentle Monster X Huawei, Patagonia, The Face, Lululemon and more



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

GENTLE MONSTER X HUAWEI WEARABLES
Gentle Monster Huawei
Just when you thought ‘wearables’ had died a death, up pops a new slew of tech-cessories. This time they hinge on audio-enabled eyewear, rather than screen-centric devices. Example: Bose’s Bluetooth-enabled audio sunglasses, which contain a microphone and speakers to cut down on screen time. And Gentle Monster’s collab with Huawei (above), which does the same thing. (more…)