“When I wake up I’m successful. I’m not measuring my success by what we’ve been trained to think success is. What gives you value? The watch? The phone? The shoes? No, motherfucker, there’s only one thing that gives you value and that’s you. It’s that simple. You can have value just by saying ‘I have value.'” (more…)
When did ‘sustainability’ become a dirty word? OK, not a dirty word, but, it’s definitely not a sexy word and there is a whiff of mistrust around brands that use the ‘s’ word as it’s been hijacked by anyone and everyone who wants a slice of the ‘conscious consumer’ pie.
That aside, there’s no doubt that ‘conscious consumption’ itself is becoming cooler and sexier. Yes, I know it’s considered an oxymoron but I disagree. You can be a consumer without being an overconsumer. We’re probably never gonna stop buying nice things, so better that they be well made and ethically produced than not, no?