Sad, but not unexpected times for Glossier. British Beauty Blogger reports it has decided to cut all its store retail jobs and will close its three stores until at least next year. London’s Covent Garden store was originally planned as a pop-up, but was then extended until the end of the year due to unexpected demand. (more…)
While it’s doom and gloom in the world of retail (Selfridges is letting 450 staff go), I can’t help believing that there’s still life in the physical retail model. And now is the perfect time for some fresh thinking.
Nike has just built its new Paris flagship, a ‘House of Innovation’ (below) serving as a temple for its most loyal worshippers. As it moves away from the wholesale model to focus on selling directly to these loyalists from its own stores, its goal is to focus on full price products that die-hards don’t mind paying for. (more…)
It’s really quite remarkable that the British Fashion Council and the Council of Fashion Designers of America have joined forces to outline a new future fashion system.
The key is a slower system, that’s fairer for designers (less relentless churn and burnout) and press (fewer fashion weeks to attend), as well as better for the environment (an overall reset on consumerism). The ‘reset’ suggests going back to only two collections a year (more…)
I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossieris as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.