Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.
It’s quite the insidery affair, hidden on the first floor of a new private members’ club with little chance of passing trade, plus it’s only open three days a month. But what a fabulous surprise when you venture inside. (more…)
Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. H&M Studio drops with strong retro looks, John Lewis is all about Instagram influencers for its own-label brands, Sezane opens in London’s Notting Hill and & Other Stories gives us luxury hair vibes.(more…)
Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)
Some lovely news for London retail. Sophie Hulme has just opened her boutique on Chiltern Street, joining Marylebone neighbours, Bella Freud, Mouki Mou, Cire Trudon, Trunk and Monocle Cafe (plus, Mr DRG’s fave haunt, John Simons). If you don’t know it, Chiltern Street is such a delightful shopping street, a block or two from Marylebone High Street, with a feeling of stumbling upon a secret discovery. In fact, when one high profile magazine editor discovered Mouki Mou, she didn’t tell her team for months lest they ruin the magic. (more…)