Financial Times

Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)



Veja performance trainers: form or function?



Veja performance trainers Condor

You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.

But two things jumped out at me. (more…)



Time well spent



Elizabeth Peyton

Observation: When you buy a book or a magazine, what you’re really buying is time. Time to get away from fast information, time to get lost in stories, ideas, theories or just idle page-turning.

I find it harder to get into books these days – the lure of the phone is too strong! But I realise that’s because the apps are designed to be as addictive as Las Vegas slot machines (it’s the apps, not the phones*). So I’m trying to ween myself off screens and spend more time with print. (more…)