“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.” Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It (more…)
You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.
“Back in 2013, when I was first thinking about Glossier, I thought: ‘Man, I wish there was a beauty brand whose sweatshirt you wanted to wear.’ It really speaks to this notion of winning hearts. (more…)
Observation: When you buy a book or a magazine, what you’re really buying is time. Time to get away from fast information, time to get lost in stories, ideas, theories or just idle page-turning.
I find it harder to get into books these days – the lure of the phone is too strong! But I realise that’s because the apps are designed to be as addictive as Las Vegas slot machines (it’s the apps, not the phones*). So I’m trying to ween myself off screens and spend more time with print. (more…)