Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration
“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Dior X Birkenstock collaboration by Daniel Stier
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