Birkenstock

Shop the post: the useful and beautiful gift guide



Gift guide - Toast hot water bottle cover

Christmas shopping: so many decisions, so little time! If you’re struggling with keuzestress (aka ‘choice stress’), stick to the William Morris mantra of only choosing things that are useful and beautiful. (more…)



Shop the post: Summer flats



Mari Giudicelli summer flats

I think we can all agree that an after-effect of The Pandemic is a shift towards more stylish, comfort-conscious footwear. While I managed to swerve the pool slides craze and Crocs mania, I’m happy to see so much more choice in footbed sandals, fisherman sandals (like Mari Giudicelli’s above) and dressy summer flats.

This summer, Birkenstocks* and Tevas* are still going strong but pretty much every other brand has embraced its inner gorpcore hippie (more…)



Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)



Buy it now: Birkenstock x Toogood lifestyle collection



Birkenstock X Toogood

The Birkenstock X Toogood collab has landed and it’s a good indication of the way the newly luxed-up Birkenstock could go, following its acquisition by L Catterton.

It’s a full fashion and lifestyle collection, featuring an oversize split-side hoodie*, jumbo shorts*, some great quilted separates* and these felted Forager sandals. Homeware launches in the summer, including the Birkenstock cork-based bed which is available to order from 1774.com. (more…)