The ergonomic fashion sandal craze is going nowhere.
Birkenstocks are now firmly embedded in the fashion canon with their own ‘designer’ tier of styles* priced at circa £300, while Crocs now has a dedicated creative director for its Crocs X Pollex Pod collection. Meanwhile, Scholl is making a comeback with a raft of collabs I hadn’t been aware of ‘til I saw a mention on Keep It Chic. (more…)
Christmas shopping: so many decisions, so little time! If you’re struggling with keuzestress (aka ‘choice stress’), stick to the William Morris mantra of only choosing things that are useful and beautiful. (more…)
I think we can all agree that an after-effect of The Pandemic is a shift towards more stylish, comfort-conscious footwear. While I managed to swerve the pool slides craze and Crocs mania, I’m happy to see so much more choice in footbed sandals, fisherman sandals (like Mari Giudicelli’s above) and dressy summer flats.
This summer, Birkenstocks* and Tevas* are still going strong but pretty much every other brand has embraced its inner gorpcore hippie (more…)
“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It (more…)
