Birkenstock

Shop the post: Summer flats



Mari Giudicelli summer flats

I think we can all agree that an after-effect of The Pandemic is a shift towards more stylish, comfort-conscious footwear. While I managed to swerve the pool slides craze and Crocs mania, I’m happy to see so much more choice in footbed sandals, fisherman sandals (like Mari Giudicelli’s above) and dressy summer flats.

This summer, Birkenstocks* and Tevas* are still going strong but pretty much every other brand has embraced its inner gorpcore hippie (more…)



Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)



Buy it now: Birkenstock x Toogood lifestyle collection



Birkenstock X Toogood

The Birkenstock X Toogood collab has landed and it’s a good indication of the way the newly luxed-up Birkenstock could go, following its acquisition by L Catterton.

It’s a full fashion and lifestyle collection, featuring an oversize split-side hoodie*, jumbo shorts*, some great quilted separates* and these felted Forager sandals. Homeware launches in the summer, including the Birkenstock cork-based bed which is available to order from 1774.com. (more…)



Trend report: what to wear for SS21



Hermès SS21

God I’m so bloody ready for spring, aren’t you? Granted I mean actual spring more than fashion spring but fashion spring is a good start. I was wondering if we’d see big changes for SS21 but I don’t think our post-Covid reality has quite revealed itself yet. So consider my spring post more of a general round-up of things I’m eyeing at the moment…

1/ TALISMAN JEWELLERY.
Meaningful charms, amulets and talismans feel right for these pearl-clutching times and I’ve certainly found myself reaching for my dad’s old gold rings that I wear on a chain whenever I feel like I need some tactile reassurance. I’ve also been revisiting Tina Chow jewellery on Pinterest, along with the equally sculptural pendants of 1970s Elsa Peretti (below). (more…)