Acqua di Parma

Shop the post: the useful and beautiful gift guide



Gift guide - Toast hot water bottle cover

Christmas shopping: so many decisions, so little time! If you’re struggling with keuzestress (aka ‘choice stress’), stick to the William Morris mantra of only choosing things that are useful and beautiful. (more…)



Shop the post: A calm, collected (last minute) gift guide



Toast Xmas gift

When it comes to gift guides, I always think about the things I’d like to receive. I’m actually very easy to buy for as I’m content with socks, books and edibles. Posh edibles are my top choice as a gift as you can just buy the person the elevated version of whatever their favourite thing is. (Pierre Marcolini chocs are my faves if anyone’s wondering, with Alain Ducasse chocolate and hazelnut spread a very close second.) Tea and biscuits are a particular no-brainer. Fortnums, Liberty and Harrods are especially good for these as the packaging is just sublime and the tins are obviously reusable. Plus, a stroll through the Harrods Food Hall or Fortnum’s biscuit room is surely an essential part of the Christmas experience, right? (more…)



Acqua di Parma’s new Roman townhouse



New Acqua di Parma Boutique Rome

Something to celebrate – the shops are opening in Rome!

And what could be more Italian or uplifting than Acqua Di Parma, who has opened a new yellow and cane wood townhouse boutique at Piazza di Spagna 27?

To celebrate, Acqua di Parma has also released a special edition of its signature Colonia fragrance (my all time favourite cologne) as Colonia Edizione Speciale Roma in a hand painted bottle, limited to 300 bottles and available exclusively in the new boutique (below). (more…)



Tie sales are down, sneakers are up – so what are men wearing now?



What are men wearing now? The Gigi ss19

There’s been so much change in menswear lately, I don’t know where to begin. We’ve seen the preppy revival, The streetwear takeover, the Savile Row fightback (along with Pitti Peacocks), not to mention the tech bro uniform, normcore and gorpcore. Have I missed anything? (more…)