Snow Peak: Japanese gorpcore for the uber-luxe set



Snow Peak New Balance London

Do you see yourself as outdoorsy, athletic, adventurous and at one with nature? I’m none of those things so why am I so enamoured with Snow Peak? And specifically its new retail playground in Piccadilly?

Back-story: Snow Peak originated in 1958 when founder Yukio Yamai, a dedicated Japanese mountaineer became frustrated with the standard available kit he was using. (more…)