collabs

Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. (more…)



Shop the post: Summer at Sunspel



Rosie McGuinness x Sunspel collab

Loving Sunspel’s work at the moment. The knitwear has been on point for several seasons and they’re upping their collaboration game in a delightful way. Here are two great menswear collabs on my radar…

Sunspel x Casely-Hayford is the tailoring love-in we never knew we wanted (below) (more…)



Smile, it’s The North Face x Online Ceramics collab



The North Face x Online Ceramics

Fretting about all this Y2K (the decade that taste forgot) revival malarky? Don’t panic! Just do what I do and regress even further – to all things 70s, Grateful Dead and Whole Earth Catalog.

I’m digging this The North Face x Online Ceramics collaboration (disclosure: yes, I too thought it was a ceramics brand – lol), which features The North Face gorpcore sweats, outerwear and accessories with Online Ceramics’ retro peace-out graphics. (more…)



Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)