collabs

Tiffany x Nike? WTF



Tiffany X Nike collab

Tiffany is at it again, teasing us with a new, polarising campaign.

Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.

Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. (more…)



The culture of fashion: Yayoi Kusama x Louis Vuitton goes mass for Cruise 23



Louis Vuitton x Yayoi Kusama Vogue Netherlands by Koto Bolofo - model Rokhaya Fall

This week we’re starting to see the first coverage of the latest Louis Vuitton x Yayoi Kusama collaboration as the Cruise 23 collection prepares to drop in early January. It’s a huge collection and its design and execution are the embodiment of joy, artistry and artisanship.

It’s also super clever.

Yayoi Kusama is one of relatively few fine artists who can be considered almost as brands in themselves. (more…)



Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. (more…)



Shop the post: Summer at Sunspel



Rosie McGuinness x Sunspel collab

Loving Sunspel’s work at the moment. The knitwear has been on point for several seasons and they’re upping their collaboration game in a delightful way. Here are two great menswear collabs on my radar…

Sunspel x Casely-Hayford is the tailoring love-in we never knew we wanted (below) (more…)