I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).
In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. It’s kind of Uniqlo x Jil Sander-esque but less hyped. And dare I say, slightly better priced. My womenswear picks: the short Nylon Parka*, the Ultra Light Jacket* (a boxy blazer in Uniqlo’s signature feather-light polyester) and the Ultra Light Tucked Easy Shorts* (tailored, pleat front shorts with an internal drawstring).
For men, there are polos and shirt jackets (which suit women too). Sizes are running low but you can request to be notified when stock is replenished. The UK site is here*.
NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Uniqlo x Theory SS22
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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