Theory

Shop the post: A very English summer



Margaret Howell SS23 ANNEMARIEKE VAN DRIMMELEN

High summer season in London – not always a great look. The tube is rammed with tourists and locals and the default girl-about-town uniform of Summer ’23 seems to be strappy mini slip dress layered over a less-than-pristine white tee, mashed-up 90s trainers (Stan Smiths, Converse, Reeboks) plus equally lived-in trainer socks. It’s aiming for a sort of Kate-Moss-by-Corrine-Day grungy romanticism but widely missing the mark.

The truth is, we do summer dressing far better when it’s a little bit cooler, when the layers are more knitwear-leaning and yes, when there’s a hint of hailstorm in the air. More Iris Palmer bucolic realness by Tim Walker circa 1996 if you will. (more…)

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In case you missed it – 2022 edition



Miu Miu chinos ss22

While newsletters may be the new blogs, I still have a solid reader base and for that I thank the regulars who revisit and even subscribe. You know who you are! (Reminder: you can subscribe here to receive my weekly blog digest.) But in case you missed any, here are a few of my favourite posts from 2022…

The trend round-ups are always popular. 2022 was the year of Miu Miu chinos, designer water bottle holders, Mary Jane shoes and Khaite everything. Revisit the reports here and here. (This month I also chimed in on the Miu Miu micro-mini craze for BBC Culture.) (more…)

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Lucas Ossendrijver for Theory Project has landed



Theory Project by Lucas Ossendrijver

Quick heads-up, the Theory Project collection* by Lucas Ossendrijver has landed. It looks pretty good and there seem to be plenty of sizes in stock (the twill trousers* seem popular though).

I’m all about the classics (here’s a re-cap), which I’ve linked in the shopping gallery below for easy access. Any faves? (more…)

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Coming soon: Lucas Ossendrijver for Theory



Theory Project by Lucas Ossendrijver

I used to love Lucas Ossendrijver menswear for Lanvin. Finally, he’s back with a new collection – and it includes an offering for women.

Theory Project is a joint effort between Theory and Lucas Ossendrijver, launching on September 7th. It’s inspired by city living and people watching and includes ‘pragmatic’ contemporary classics – hooded parkas, striped shirting, chunky loafers – with a big focus on sustainable fabrics such as recycled wools and nylons. I’ve spotted the perfect boxy blazer and cotton twill pant and have my eye on the striped band collar shirt and velvet sneakers.

The photography by David Sims is a great intro to what we can expect but you can get a proper preview at Theory here. (more…)

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