Theory

In case you missed it – 2022 edition



Miu Miu chinos ss22

While newsletters may be the new blogs, I still have a solid reader base and for that I thank the regulars who revisit and even subscribe. You know who you are! (Reminder: you can subscribe here to receive my weekly blog digest.) But in case you missed any, here are a few of my favourite posts from 2022…

The trend round-ups are always popular. 2022 was the year of Miu Miu chinos, designer water bottle holders, Mary Jane shoes and Khaite everything. Revisit the reports here and here. (This month I also chimed in on the Miu Miu micro-mini craze for BBC Culture.) (more…)

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Lucas Ossendrijver for Theory Project has landed



Theory Project by Lucas Ossendrijver

Quick heads-up, the Theory Project collection* by Lucas Ossendrijver has landed. It looks pretty good and there seem to be plenty of sizes in stock (the twill trousers* seem popular though).

I’m all about the classics (here’s a re-cap), which I’ve linked in the shopping gallery below for easy access. Any faves? (more…)

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Coming soon: Lucas Ossendrijver for Theory



Theory Project by Lucas Ossendrijver

I used to love Lucas Ossendrijver menswear for Lanvin. Finally, he’s back with a new collection – and it includes an offering for women.

Theory Project is a joint effort between Theory and Lucas Ossendrijver, launching on September 7th. It’s inspired by city living and people watching and includes ‘pragmatic’ contemporary classics – hooded parkas, striped shirting, chunky loafers – with a big focus on sustainable fabrics such as recycled wools and nylons. I’ve spotted the perfect boxy blazer and cotton twill pant and have my eye on the striped band collar shirt and velvet sneakers.

The photography by David Sims is a great intro to what we can expect but you can get a proper preview at Theory here. (more…)

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Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. (more…)

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