I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).
The Outnet* is such a great destination for discounted basics, especially from well-loved brands.
It has just launched The Outnet menswear*, so if you or any guys you know are into the Mr Porter classics from A.P.C*, N. Peal*, Acne Studios*, Maison Margiela* and the like, then this a good secret source of chinos, blazers, tees, eyewear etc. In particular, the N. Peal crew necks look great (in a good spectrum of colours) as well as the Theory work wear, Acne chinos and outerwear from Belstaff and A.P.C. Just crossing fingers for some Valextra leather goods… (more…)
Who’d have thunk it: blazers are about to make a post-Covid come back.
It’s been widely noted that the novelty of WFH sweats has worn off and some of us like a bit of corporate-lite cos-play. For those going back to offices, even if it’s part time, they want to dress the part. And for the never-going-back-to-the-office brigade, a tailored blazer is still the easiest thing to throw on for impromptu Teams calls. I guess old habits die hard.
The best route for this then is ye olde blazer and jeans combo and fortunately it’s an easy one to shop your closet. Here’s three ways to wear… (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)