I think we can all agree that an after-effect of The Pandemic is a shift towards more stylish, comfort-conscious footwear. While I managed to swerve the pool slides craze and Crocs mania, I’m happy to see so much more choice in footbed sandals, fisherman sandals (like Mari Giudicelli’s above) and dressy summer flats.
“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.”
Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie
The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)
If there’s one thing this year has proved, it’s the importance of the human touch. Not being able to hug, enjoy a massage or simply shake hands has been, for many, beyond brutal. And for good reason. Skin-on-skin contact is scientifically proven to boost our emotions, releasing powerful feel-good hormones. According to Tiffany Field of the Touch Research Institute at the University of Miami, so-called ‘skin hunger’ actually weakens our immune systems, effectively allowing the stress hormone cortisol to run riot.
The next best thing then, according to Field, might be self-administered touch. (more…)
See, this is the problem. When you live in a city that’s damp and moody 90% of the time (
especially even in summer), you come unstuck in a heatwave. I rarely buy full-on summer stuff because it just seems too much like tempting fate. Inevitably if I buy anything remotely holidaymaker-ish we’re beset with weeks of floods. (Context: it’s 40 degrees in London today.)
So here I am in need of shorts, smart tees, a big airy dress and some sort of dress-up-dress-down shirt. Warning: don’t Google ‘women’s army shorts’ like I just did. (more…)