David Sims

Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)



THE DRG STYLE INDEX: Le Kilt, Dior, Gucci, Veja and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LE KILT DENIM
Le Kilt Denim
The brilliant Sam McCoach has branched into denim with her latest offering from Le Kilt. The keep-forever denim pieces are manufactured in the UK from raw, rigid denim by Blackhorse Lane Ateliers. It continues her slow fashion ethos using upcycled leftover fabric from her collections to create contrasting panels. Buy it here. (more…)



Joseph SS15 by David Sims



Joseph Fashion ss15 campaign

Dull grey wintry clouds begone please and let the light leak in! I love the simplicity of Joseph’s SS15 ad campaign, shot by David Sims. This is one of my favourite collections of the season, with its deconstructed denim and holey knits. See the rest of the campaign here and shop the Joseph pre-collection here. (more…)



Gap’s Lived-In campaign by David Sims



1 Gap-campaign-Theophilus-London

Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. (more…)