H&M

Shop the post: Everyone’s a plantfluencer



Janneke Luursema The Planthunter

“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.”
Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie

The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)



Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)



Shop the post: Giuliva Heritage x H&M (updated)



Giuliva Heritage X H&M

This new fast-meets-slow fashion collab from H&M* arrives in time for ‘back to school’ season.

Giuliva Heritage
is an Italian tailoring brand specialising in timeless silhouettes and hand-finished details. Its capsule H&M collection featuring suiting, shirt dresses and layering knits made from eco conscious materials (including recycled wool and organic cotton) launches on 3rd September. (UPDATE: It’s launched! Shop the post below.)

Giuliva Heritage X HM (more…)



High-low fashion: H&M X Eytys is selling out fast



H&M X Eytys collaboration

The H&M group really is killing it on the high street imo. COS, Arket and & Other Stories are my current high street go-tos for perennial pieces with a fashion edge that aren’t going to date by the time I’ve hung them up.

H&M has just created another winner with its H&M X Eytys collab of unisex shoes, clothes and accessories that just launched last week. It’s a pretty tight collection of streety chinos, boxy tees and the signature Eytys sneaker – in fact, lots of the best bits have already sold out online. (more…)