H&M

Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)



Shop the post: Giuliva Heritage x H&M (updated)



Giuliva Heritage X H&M

This new fast-meets-slow fashion collab from H&M* arrives in time for ‘back to school’ season.

Giuliva Heritage
is an Italian tailoring brand specialising in timeless silhouettes and hand-finished details. Its capsule H&M collection featuring suiting, shirt dresses and layering knits made from eco conscious materials (including recycled wool and organic cotton) launches on 3rd September. (UPDATE: It’s launched! Shop the post below.)

Giuliva Heritage X HM (more…)



High-low fashion: H&M X Eytys is selling out fast



H&M X Eytys collaboration

The H&M group really is killing it on the high street imo. COS, Arket and & Other Stories are my current high street go-tos for perennial pieces with a fashion edge that aren’t going to date by the time I’ve hung them up.

H&M has just created another winner with its H&M X Eytys collab of unisex shoes, clothes and accessories that just launched last week. It’s a pretty tight collection of streety chinos, boxy tees and the signature Eytys sneaker – in fact, lots of the best bits have already sold out online. (more…)



The DRG retail index: Topshop, Benetton, H&M, Uniqlo




Here’s ALISON FARRINGTON’S latest monthly retail round up celebrating newness and innovation on the high street. Benetton is getting a reboot with a 90s nostalgia branding fest; Topshop is also dialling up a reboot for its Boutique collection; H&M’s latest Conscious Exclusive collection drops with new closed-loop fabrications and Uniqlo celebrates its LifeWear design principle with a Paris exhibition and pop-up

Topshop Boutique 2018


TOPSHOP REJUVENATES BOUTIQUE

Topshop wants to put its premium Boutique line back on the shopping agenda for a new generation of customers that are probably more grown-up and discerning than the retail brand has been talking to in recent years. Boutique is now about a point of difference, global design director Anthony Cuthbertson told the Evening Standard: ‘We are creating perfect wardrobe staples for the contemporary woman,’ he says, adding that the brand will offer investment pieces that are built to last. (more…)