Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. H&M Studio drops with strong retro looks, John Lewis is all about Instagram influencers for its own-label brands, Sezane opens in London’s Notting Hill and & Other Stories gives us luxury hair vibes. (more…)
Here’s our latest monthly retail round-up celebrating experimentalism and innovation on the high street. From re-sale to re-make, this month our news feed is buzzing about the latest sustainability campaigns from high street players, while influencer-commerce is entering a new democratic phase.
COS RE-MAKES SWEATSHIRTS
COS is the latest H&M brand to launch a dedicated circular-fashion collection as part of its goal to be using 100% sustainably-sourced materials by 2030. The Repurposed Cotton Project (above) is a capsule line of sweatshirts for men, women and kids, made using cotton scraps left over from the brand’s main production process. After shredding and compacting the surplus cotton, COS re-uses it to make freshly dyed crewneck sweatshirts (more…)
Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)