DRG Retail Index

The DRG retail index: Nyden’s tribes, H&M’s modestwear, Jigsaw’s new destination, Zara’s robots



Fornasetti display at The Shop at Bluebird concept store Covent Garden

Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.

/NYDEN’S INFLUENCER DESIGN ROSTER

Nyden Dua Lipa

Just when you thought influencer-commerce had had its day, something new comes along.

H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)



The DRG Retail Index: Zara, COS, H&M, Ikea X Virgil Abloh



HM conscious exclusive

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.


ZARA DOES AR

Zara Studio Collection SS18
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)



The DRG Retail Index: Uniqlo X Tomas Maier, H&M, John Lewis, Benetton, FeelUnique, ASOS



Uniqlo X Tomas Maier collaboration

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching…and shopping.


TOMAS MAIER X UNIQLO…IS COMING SOON

Tomas Maier, aka king of luxury loungewear is the latest designer to collaborate with Uniqlo on a capsule collection, hitting stores this May (above). Cue a Maier vision that riffs on fashion’s current love affair with sportswear but channels a more sophisticated resort-wear vibe. (more…)