Browns

The DRG retail index: John Lewis & Partners, M&S, Jigsaw, Zara X Giorgia Tordini, Reformation



Zara fall 2018 trends Giorgia Tordini

Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. We are more than ready for autumn/winter collections newness, so it’s preview time for John Lewis & Partners, M&S, Jigsaw, and Zara’s latest Studio Collection. Meanwhile there’s a late summer high-low fashion fix in-store from Reformation’s relaunch in the UK, courtesy of Browns.
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THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. H&M’S BIG BEAUTY PUSH

H&M beauty launch via The DRG Style Index

There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. (more…)



Buy it now: Barrie and Simone Rocha AW14



Simone-Rocha-Aw14

The buy at Browns for AW14 is outstanding this year and it’s all up online now. My highlights are what looks like the entire Simone Rocha collection (above – how much python print!) and an exclusive selection of the new Barrie line (recently acquired by Chanel, and now designed by Odile Massuger). They actually go rather beautifully together…

[Main image: US Vogue]